Erotica is about appealing, being attractive and ultimately about the arousal of sexual desires. This is like Jack Thompson's argument over GTA making kids going nuts, a strawman argument.Ībout the Bayonetta parts itself, I see that the journalist is successful to reveal the sexual nature of Bayonetta, yet she deems this as a bad thing because it's pervy. I have no say about the other matter simply because I haven't been to Japan myself and I don't trust statistic that much to form such a negative opinion about a video game ad campaign. But to answer the journalist's question, I believe the Bayonetta campaign to be innovative advertising simply because it's new and no one has done that before. Any views, findings, and conclusions, or recommendations expressed in this article do not necessarily reflect the views of Oregon Humanities or the National Endowment for the Humanities.įirst off, I'm a guy so maybe I'm severely biased to video games. She maintains an ongoing web series of video commentaries from a fangirl/feminist/anti-oppression perspective at her website This project was made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH’s grant program. Please help reach global audiences by translating!Īnita Sarkeesian is a feminist media literacy advocate, pop culture critic and fair use proponent. Example of screen cast of Bayonetta nakedįull transcript available at This video has English subtitles on YouTube and is available to be translated at DotSub into many different languages.Ads with the flyers removed and images of the cards.Ads with flyer on body: Ad 1 and Ad 2 (it appears to be a mock up of the ad campaign).In Anonymous Packed Train Lurk Gropers from The Japan Times.Harassment on Public Transportation is No Joke from Gender Across Borders.High Rates of Street Harassment in Korea and Japan and Video Game Allows Subway Groping and Worse from the blog Stop Street Harassment.The campaign perpetuates and encourages sexual and physical harassment against women, an epidemic in Japan (and many other countries, including the United States). In Tokyo, a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. The widely popular video game Bayonetta boasts an advertising campaign that rivals the onscreen sexism of the game itself.
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